Africa’s Bowhunter and Game and Hunt join forces
Two well-known and popular magazines in the hunting and wildlife industry, GAME & HUNT and Africa’s Bowhunter, will in future be managed by the same company. The two parties have entered into a collaboration agreement, which will see both the titles operating under Jan Louis Enterprises.
The collaboration means that readers will still enjoy high-quality articles, and the combining of resources will ensure that knowledgeable writers will be available for information.
GAME & HUNT, the magazine of choice for game ranchers, hunters and conservation enthusiasts, recently celebrated its 20th anniversary, while Africa’s Bowhunter has been of service to bowhunters, archery enthusiasts and game ranchers for 15 years. Jan van der Walt, managing director of Jan Louis Enterprises, is of the opinion that this initiative has many advantages. ‘Although both titles will be kept unchanged and still focus on their respective markets, we believe the closer cooperation will add value for both our advertisers and readers. We have been family for a long time, we are now only moving in under the same roof,’ said Van der Walt.
Both the monthly magazines enjoy excellent support from loyal readers, and in future much attention will be given to the fulfilment of specific needs, as identified through communication with our readers. The agreement will come into effect on 1 March 2015.